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元描述：缺失

Meta Description: Missing
低 优化未解决 157 下载 CSV

页面没有 meta description，或内容为空。这错失了在搜索结果里介绍产品或服务、提高点击率的机会，Google 会自行从页面截取一段文字作为摘要。

如何修复：为重要页面写独特、有吸引力的元描述，说明页面能为访客提供什么，促使他们点击。优先处理首页、产品页和分类页。

Screaming Frog 英文原文

Pages which have a missing meta description, the content is empty or has a whitespace. This is a missed opportunity to communicate the benefits of your product or service and influence click through rates for important URLs.

How to fix: It's important to write unique and descriptive meta descriptions on key pages to communicate the purpose of the page to users, and entice them to click on your result over the competition. It can also mean Google use this description for snippets in the search results for some queries, rather than make up their own based upon the content of the page.

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